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Searching for Bardo: How to create transformative & totalizing hospitality experiences

Jun 17 – Jun 28, 2024
Savannah, GA
Research Question
Via “Total Design,” how can we create a transformative, all-encompassing hospitality experience?
Methodology and Process
Students will begin their journey with the Bardo brand immersion. They will be exposed to the origin of all decisions around Architecture, Interior, Landscape, Lighting, Music, Uniforms, table-top, and SOP’s. They will spend three days in Savannah Georgia interviewing team leaders–GM, F&B Manager, Brand & Lifestyle Manager, Revenue Manager, Sales Manager, HR. Students will tour the competitive hotel set and learn about positioning, visitor demographics, business segmentation, seasonality, and demand drivers. They will ask themselves what is missing and where is the opportunity in market. Next students will be introduced to the Recess Brand, the building, and program. Students will be asked to generate a concept design for Recess Savannah.
Outputs and Findings
Hotel Program
Room Mix
F&B Concept(s)
Model Room Design

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