Plant-Based Burger Patty Campus
The FOUR GUYS ® PLANT-BASED BURGER PATTY CAMPUS proposes a larger goal of transforming the entire neighborhood of Greenpoint to a district whose industry will heavily focus on technology-based, plant-based food district—something akin to the Meatpacking District of the olden days, except we are replacing that beef with good old soy and peas (and other
plants that our researchers at the research center will come up with!) There are already several
urban farms in the area, including Gotham Greens—we are simply connecting the dots here.
Towards that goal, the actual campus will serve as a prototype or a “scale model” of the larger
development that focuses on the development, harvesting, production, and distribution of plant-based meat patties. The campus will establish a large-scale vertical farm that produces the raw
ingredients required for the production of the patties, which will then be processed on-site, and
distributed across the city. The research center will continuously develop new formulas to deter-
mine the plants that would be harvested on the farm, alongside the education center, which will
educate the general public about the benefits of a plant-based diet. PV panels and tidal energy
turbines will provide renewable energy for the campus, while the organic waste generated from
the campus itself as well as the neighborhood will be used as fuel for anaerobic digestion. The
campus marketplace will host local farmers so that you can grab some local produce as well as
a FOUR GUYS burger—fresh off the farm—and walk through the foraging forest and sit by the
Bushwick Inlet to chow down.