The immersive experience is nearing ubiquity, and every aspect of culture is contending with how to integrate it into their practices, their fields, their industries. Be it experiential marketing, experiential retail, experiential theater, experiential art, or a mash-up of all of the above, we cannot settle for the lowest common denominator. Spectacle for the sake of spectacle, eye candy for the sake of likes, amount to mindlessness.
Wong and her fall 2017 seminar students: Léa Brosseau, Christine Giorgio, María Daniela Huiza, Celeste Layne, Maria Alejandra Linares, and Paula Vilaplana de Miguel composed a glossary of terms to define the strategies and conditions they found most prevalent and intriguing in the mediated environments for cultural space.
In the context of the report, Wong will be in conversation with Lance Weiler, the Director of Columbia’s Digital Storytelling Lab. Weiler is one of the co-creators of “Frankenstein AI: A Monster Made by Many” which debuted at New Frontiers at Sundance this January. The immersive and participatory theatrical installation is a complex and provocative hybrid work that questions authorship and raises the stakes for what constitutes a story.