The practice of architecture is staked firmly in both the physical and in the digital. From perspectival drawing during Italian Renaissance to the tools we now use to project three-dimensional space, advancements in technology fundamentally change the way we create and construct form. Relying on drawings both to build and to communicate ideas, the field changes dramatically at moments of significant technological advancement. But a typical set of drawings alone rarely tells the full story.
What if new types of representation have the potential to accomplish a more immersive output, with the ability to communicate a narrative as well as physics, construction, and sequence. Furthermore, what architectural language has yet to be created by a new found form of ‘projection’?
Jessica Brillhart, Steven K Feiner, Keiichi Matsuda, and Frank Rose in conversation with Lindsey Wikstrom.
Jessica Brillhart is an immersive director, writer, and theorist who is widely known for her pioneering work in virtual reality. She’s the founder of Vrai Pictures, an XR studio base in New York which focuses on building impactful and emotional experiences for emerging technologies. Previously, Brillhart was the Principal Filmmaker for VR at Google where she helped to develop Google Jump, a live-action virtual reality ecosystem. Since then, she made a range of highly acclaimed immersive experiences, working with such groups as NASA, Bose, the Philharmonia Orchestra in London, Google’s Artists and Machine Intelligence program, the Montreal Canadiens, and (unofficially) the Weather Channel. In 2017, Jessica was heralded by MIT Technology Review as an innovator and pioneer in the field of virtual reality filmmaking and immersive entertainment.
Keiichi Matsuda (BSc. MArch) is a London based future-facing designer and film-maker. His work has been widely exhibited, from London’s V&A Museum to New York’s MoMA, as well as attaining viral success online. Next Reality named Keiichi as a top AR influencer, while he was serving as Leap Motion’s VP Design in 2018, his acclaimed short film HYPER-REALITY was awarded Vimeo’s “best drama of the year” in 2016. He sees design as a tool for exploring the future of technology and culture. Whether working through narrative film or concept interaction design for XR, his focus is to define a new vision for reality, at the intersection of virtual and physical.
Frank Rose is the author most recently of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, a book that has been called “an essential overview” by the International Journal of Advertising and “a new media bible” by the Italian daily la Repubblica. A senior fellow at Columbia University School of the Arts, he teaches global business executives as faculty director of the executive education seminar Strategic Storytelling, presented by the School of the Arts in partnership with Columbia Business School. He is also a member of the School of the Arts’ Digital Storytelling Lab, where in 2016 he launched the annual Digital Dozen: Breakthroughs in Storytelling awards to honor the most innovative approaches to narrative from the past year. Before coming to Columbia he was a contributing editor at Wired from 1999 to 2009 and a contributing writer at Fortune before that.
Lindsey Wikstrom (‘16 M.ARCH) is an architectural designer, researcher, and educator based in New York City. Her Practice investigates the effects of architecture on the human experience of the city through the lens of perception and access. She is a designer at The Living, a contributing member to the nonprofit organization Who Builds Your Architecture, and an Adjunct Assistant Professor at Columbia GSAPP.
Free and open to the public. Organized by Columbia GSAPP.