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A More Responsive Street

This project begins with an analysis of two emerging phenomenon, the co-option of interaction by Experience Marketing agencies and the monetization of street infrastructures by public private partnerships. What both trends share is a deft deployment of networked technologies, an attention grabbing playful aesthetic, and benevolent claims of serving a civic or social utility. This project learns from these tactics of subdivision, customization, and commodification of public space and accelerates these tendencies to produce a future vision of the street saturated by ever more responsive, personalized, and playfully extractive experiences.