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Brave New World

This project aims to create a new challenging experience for the public and creative industry. It investigates how to create a new interactive experience that can engage the public. In our understanding, the “New Shopping” should be more focused on selling experiences rather than just selling material goods. We propose to attract an audience by providing an engaging space that is interactive, dynamic, and experiential. In this “new world” we mean to blend the audience with the overall performance; the audience becomes part of the exhibition and the exhibit becomes part of the audience. We are designing a space for artists that provides working studios at no cost together with social media exposure, addressing the crisis of galleries, while providing a new art platform.