Visible from every store from Spring Street to Houston street and beyond, the fibre factory bridges across Broadway and is an experience where new habits are formed and the value of materials is reimagined. The Fibre Factory reverses this process by repurposing and recycling post-consumer clothes, while providing a space that educates visitors on the great potential to lengthen the lifespan of fabrics that typically end up in landfills. After the fibres are shredded they are temporarily stored in the walls as insulation. The insulation fibres can then be sold to companies on the street below or customers can carry bags of fiber themselves. Spaces are woven together underneath the conveyor tube with polycarbonate struts threaded through a structural timber truss, creating small pockets of space that simultaneously look inward and outward. The curved shell has a thick layer of insulation made from shredded fibres directly from the factory. The cutouts in the wall, which expose the fibre insulation, act as bay windows, putting visitors in direct contact with the material.