Constructing Practice: Welcome Projects

Laurel Consuelo Broughton, creative director of WELCOME PROJECTS, talks about her career trajectory, influences and her interest in telling stories through design and architecture. Constructing Practice traces the narratives of young firms from around the globe, featuring the participants of a Columbia GSAPP symposium that took place on November 17, 2017, and expands the conversation to include many others to tell us how they do what they do. Hosted by GSAPP Professor Juan Herreros, principal of Estudio Herreros in Madrid.

Established in Los Angeles, California, since 2012, WELCOME PROJECTS is a studio of discursive sensibilities focused on the production of real things in the world along with all the incumbent, critical fictions needed for their survival. The practice’s work has most recently been exhibited at the Chicago Architecture Biennial, Materials and Applications, A+D Architecture and Design Museum, Harvard Graduate School of Design, and galleries in Los Angeles and New York and most recently published in Los Angeles Times, Art Papers, Attention, Pidgin, Metropolis, Offramp, and Surface.

“I consider that I have an architecture and a design practice, that our interest is how we can tell stories through the sort of objects and architecture that surround us.” – Laurel Consuelo Broughton

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