Architecture in Print: New Approaches to Graphic Design

Yoonjai Choi, Glen Cummings, and Neil Donnelly Response by Michael Rock and Susan Sellers Presented as part of the Graphics Project, organized by Forrest Jessee

Hear three different designers present three different book projects. The conversation will focus on current trends in graphic design as well as the process of designing and editing books for different audiences and purposes. The presentations will be followed by a discussion between the designers led by Michael Rock and Susan Sellers.

Yoonjai Choi is a graphic designer and partner at Common Name. Prior to co-founding the studio, Yoonjai held an art director position at New York design studio 2×4 for 5 years, where she worked with a variety of clients including LACMA, Prada, OMA, Bernard Tschumi, MoMA PS1, Rafael Moneo, and Barneys New York.

Glen Cummings is a designer and partner at MTWTF. MTWTF is a graphic design studio specializing in publications, environmental graphics and identity systems.

Neil Donnelly is a graphic designer who often works with clients in architecture and art, including the Guggenheim, Yale University, Domus, Columbia University, The New York Times, Princeton Architectural Press, Storefront for Art and Architecture, and the Center for Urban Pedagogy. His work was included in the 2012 Brno Biennial of Graphic Design and has been featured at the Gwangju Design Biennale, the New Museum, the Museum of Arts and Design, and the Scottsdale Museum of Contemporary Art.

Michael Rock and Susan Sellers are founders of studio 2x4. 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. 2x4 focuses on brand strategy for cultural and commercial clients who value the power of design. Michael Rock is the Director of Graphical Architecture Studies at GSAPP.