In the last few decades architecture has become a major focus for tourists, rather than merely part of a larger travel itinerary. Illustrated with one hundred color and mono photographs and graphics by the Temple Hoyne Buell Center design team, this series of provocative essays and contributions by leading scholars, critics, architects, and artists explores the role of architecture in the contemporary tourist imagination. From Mont Saint Michel and the Taj Mahal to Bilbao’s Guggenheim Museum and the Blur Building in Switzerland’s Lake Neuchatel, the authors focus on how certain iconic buildings have found their way into the cultural consciousness. At the same time they offer insights as to why other buildings, such as Minnesota’s Mall of America and the faux architecture of Las Vegas, have become integral to their regions’ tourist economy-and postulate how this success will influence architecture of the future.