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Lunchbox
Lecture Series
Bruce Mosler, Joe
Simone, and Joe Cabrera field questions after their
presentation.
LunchBox Series 2006
Each week, students invite renowned
real estate professionals to present case studies
on recent projects they worked on to discuss development
challenges and solutions. The lectures take place
over lunch in a relaxed and interactive setting, where
students gain a unique insight to the development
process and consider alternate solutions.
October 11, 2006
Bruce Mosler, President and CEO, Cushman &
Wakefield
Joe Cabrera, Cushman & Wakefield
Larry Wilks, Cushman & Wakefield
Joe Simone, Tishman Real Estate Services
Over the course of two lunchbox sessions, Mosler,
Cabrera, Wilks, and Simone presented the process of
consolidating Reuters’ New York real estate
operations from seven locations to develop its new
North American headquarters at 3 Times Square. In
1996, when Cushman & Wakefield signed on as real
estate advisors to Reuters, the vacancy rate in Times
Square was 11.5% and its seedy reputation deterred
commercial tenants from locating there. As advisors,
they analyzed Reuter’s space requirements, existing
obligations, best use of capital, and corporate goals.
Mosler, Cabrera, Wilks, and Simone detailed the complicated
considerations that lead to a joint venture with the
Rudin Family and a $360 million premiere commercial
building deal that would revitalize Times Square and
revamp Reuters’ strategic real estate and branding
needs. 3 Times Square has been recognized as an unqualified
success.
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Bruce
Mosler
President and CEO
Cushman & Wakefield
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Joe
Simone
Tishman Real Estate Services
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Joe
Cabrera
Cushman and Wakefield
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Larry
Wilks
Cushman & Wakefield
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October 25, 2006
Larry Padilla, Senior Vice President and Chief
Development Officer, Transom Development, Raleigh,
North Carolina
Larry Padilla presented Temple Court, a historic 64
unit multi-family rehab project in downtown Miami.
An MSRED alumnus, much of Padilla’s discussion
focused making the class aware of the “Murphy’s
Law of Development”: to always expect the unexpected
in the course of a construction project. Padilla encountered
many setbacks including two hurricanes, severe labor
and material shortages, a contractor that produced
a faulty scope, tax credit issues, and language barriers.
Still, Temple Court succeeded as a result of Padilla’s
innovative solutions, contingency planning and project
management strategies.
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Larry
Padilla
Senior Vice President & Chief Development
Officer
Transom Development
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November 1, 2006
Mark Strauss, architect, planner, and urban
designer. Principal at FXFOWLE, and 2006 President
of the AIA NY Chapter
Strauss’s explained that his central approach
to planning and urban design is to embrace the notion
of contributing to the community. Throughout the seminar,
Strauss emphasized working with the local community
to develop plans that incorporate the aspirations
of neighborhood as well. Through the interplay of
economic, political, infrastructure, and design issues,
the redevelopment plan is born.
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Mark
Strauss
architect, planner, and urban designer
Principal at FXFOWLE
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November 8, 2006
Ross Anderson, Chief Executive Officer,
DiverseCities, LLC, and
Robert Scaglion, Managing Director Residential Services,
Rose Associates
This lunchbox series explored the role of marketing
in the real estate industry. Anderson and Scaglion
discussed the benefits and drawbacks to marketing
using new multimedia technologies and the internet
versus print media. Attendees learned that 78% of
people begin their search for homes online, one
of the facts that Anderson used to highlight the
characteristics of the next generation homebuyer.
Scaglion focused on the layouts and amenities that
consumers expect today.
November 15, 2006
Stephen M. Soler, President, Georgetown
Land Development Company, LLC
Mr. Soler presented on the green, transit-oriented,
smart-growth redevelopment of the former Gilbert
& Bennett Manufacturing factory site, a 55 acre
brownfield redevelopment in Redding, CT. Soler explained
the intensive public private partnership and open
charrette planning process required to make the
Georgetown happen. The project is projected to include
416 units of diverse housing, 300,000 square feet
of commercial space, first rate health club among
other amenities. Georgetown is expected to raise
$5 million for Redding’s tax rolls, add 1,500
jobs to the local economy, uncover the Norwalk River,
and reopen an abandoned Metro North station. Georgetown
received numerous awards, grants, and recognition
for its innovative design and vision.
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Stephen
M. Soler
President
Georgetown Land Development Company,
LLC
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November 29, 2006
Abby Hamlin, President, Hamlin Ventures,
LLC
Although Ms. Hamlin began by announcing that Request
for Proposals are costly, completely unpredictable,
and complex, her discussion of the Hoyt Schermerhorn
Urban Renewal development in Brooklyn, New York,
clarified the RFP process and captivated her audience.
Ms. Hamlin, the president of one of the three women-owned
development firms in Manhattan, focuses on creating
developments that have innovative design, artistic
vision, and a focus on the way humans interact with
the urban environment. “Since I’ve chose
real estate as my canvas for artistic expression,
I better create something that satisfies my lenders,
makes the government comfortable, and entices my
potential users.”
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Abby
Hamlin
Hamlin Ventures, LLC
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